How Effective are Brita Filters? Do Brita Filters Work?

If you are sure or want to know how effective are Brita filters? Whether you are a Brita user or not.

It means that you are health conscious and give importance to drinking water quality.

Still, you have any doubt about the effectiveness of Brita filters and are confused about their strength. Don’t worry we have shown brief listed details.

Brita has always been able to provide good services with high-quality results at a competitive price to its customers.

Due to this, Brita has become a potent market leader and synonymous with alkaline water jug right now.

In this article, we will have a closer look to help you figure out how effective are Brita filters? by comparing and reviewing many aspects.

So, let’s get into detail about it.      

What Is Brita? | Brita water filter

Brita is a German company founded in 1966 by Heinz Hankammer and the company was named after the daughter of the founder.

By now, it has more than 50 years of experience in manufacturing water filters and has two brands Brita and Mavea.

Similarly, Brita also provides water treatment solutions for professionals such as coffee shops, catering, bakeries, etc.

Brita introduced the first series of effective domestic filters in the early 70s.

Now, it operates in 69 countries across five continents.

Despite its size, Brita is considered a family business and privately held. In brief, the company focuses only on three main products for the customers.

1 Alkaline Water Pitcher Filter

2 Countertop Dispensers

3 Faucet Filter

1 Alkaline Water Pitcher Filter

A water pitcher filter is an easy and fast way to improve the quality and taste of filtered water.

They are easy to use: You pour tap water into the Brita pitcher and keep it in the fridge while the water passes through the filter and into the reservoir.

Some pitchers take a few minutes to water filtration, while other effective filters only take 30 seconds.

There are many best water filter pitchers, but not everyone works excellently.

In conclusion, Brita is one of the trusted brands in the market that is fast compared to Zero water and PUR filter.

To get in brief about the best pitcher filters in all categories please have a look at our great list of 10 best Alkaline Water Pitcher 2022 Edition.

With this, you can get easily the best by analyzing and reviewing many features.

2 Countertop Dispensers

In simple words, a countertop house water filter jug is a point-of-use water filtration system.

Generally, they can be installed exactly where you need access to the drinking water supply.

As the name implies many can attach effectively to your tap faucet and dispense clean water right in your kitchen.

Many of these are portable and gravity-fed designs that can be taken to a camping excursion with ease.

Countertop Brita filters have an effective space-saving design to take the least space and do not require extensive plumbing connections to work.

Especially, these filters use multiple filtration media like activated charcoal or ceramic to remove harmful contaminants and maintain the crystal clear taste of filtered water.

Do you want to know how effective Brita is in Countertop category filters? Then please have a look at our 10 best Countertop Dispenser 2022 article.

3 Faucet Filter

A faucet water filter is the most convenient way to filter tap water directly which might prevent contaminants from your tap water.

Because the faucet water treatment does not need to be constantly refilled, hence it makes it more convenient.

Brita faucet filters are effective to attach your bathroom or kitchen faucet, and in most cases, with a flip of a switch.

In particular, faucet water filters do not demand any tools for installation. So, it is so simple and quick to mount them on your faucet.

Faucets filters are easy to maintain after a couple of months you need to buy a new filter cartridge then replace the old one.

Some faucet water filters are available with a filter life indicator that will tell you when to replace the filter.

The truth about Brita filters

We can all agree that the Brita water filter pitcher is undoubtedly the market leader.

Above all, Brita is providing a great combination of the best quality with low-cost filters.

Afterward, a series of effective marketing and retail placement campaigns have ensured that Brita filters will be synonyms of pure drinking water.

Now, Brita’s competitors are struggling for the comparatively small size of the market.

Time will tell Brita could maintain its position as the market leader, or it will gradually lose its market share to competitors.

Now, the Pur alkaline water filter jug has second place in the market through alkaline filter sales.

Brita longlast filter vs standard

Today, the best filters come in many names, but the Brita brand gives more effective results than others.

We will compare Brita’s Longlast with their standard filter to know how effective they are.

Although the Brita name does hold some weight, hence let see what these products have to say for themselves.

How effective is the Brita Longlast filter?

6-month Filter Life

The Longlast filter has genuinely lived up to its name. Each filter is designed for filtration to 6 running months or 120 gallons of filtered water, whichever comes first. 

Essentially, you need only two filters (at least) every year, you won’t end up spending too much on replacements.

Removes 13 Contaminants

Based on Brita reports, the longlast filters are very effective in trapping chlorine (smell and taste), up to 99% lead reduction, benzene, asbestos, and cadmium, from your municipal water supply.

No Pre-Soak Required

The use of the Longlast Brita pitcher filter is as simple as can be. The fine meshes, fibrous matrix, and absorbents do not need to be saturated in water before use.

Especially, you just pop it into whatever Brita filter you have in moments, you’ll have clean drinkable bottled water.

NSF/ANSI 53-Certified

Most importantly, the water filtration system (and pitcher) should have an NSF/ANCI label. That shows its meeting of strict health and sanitary standards.

By, this certification lets consumers know how effective are the Brita products and they have been tested on difficult filters parameter.

Brita Longlast and Standard both these products are NSF/ANSI 53-certified.

How effective is the BritaStandard filter?

2-month Filter Life

Each standard Brita water filter has two months lifespan or 40 gallons, which is not impressive compared to a longlast filter.

Standard water filters capacity around 640 cups of filtered, healthy, clean water or the equivalent of between 64 and 128 pitchers of water (based on Brita’s line of relevant pitchers).

Removes 4 Contaminants

A standard water filter can remove the most basic of elements from tap water.

Like the longlast, it works at removing zinc, dissolved solids, mercury, copper, chlorine (taste and smell), and cadmium.

Unfortunately, it is not capable of lead reduction in most places that won’t be an issue primarily, if you do not get your water from a backyard well.

Discard the First 3 Pitchers (30 cups)

Likewise longlast filter, the Standard doesn’t require pre-soaking to activate its filters, but it does leave a carbon residue after installing a new filter.

To get an effective result Brita advises to dump out the first 30 cups (three to six pitchers depending on your pitcher and filters model).

Compatible with all Non-Stream® Pitchers

The stream water filter is one of the most advanced filters available in the market. It doesn’t need pre-soaking or throwing out the first couple of pitchers to get the filter fully activated.

However, Standard and Longlast filters do not come longlast filters are patible with Stream® pitchers. Besides this, you’ll need Grand, Everyday, Metro, or one of the other pitchers, that are compatible with the filter.

Ineffective against Bacteria or Viruses

Both the Standard and Longlast are not capable to remove bacteria and viruses from your drinking water.

Because these microorganisms do not cling through an activated carbon filter within so they’ll pass freely from top to bottom.

You can compare on above and figure out the effectiveness of Brita filters for tap or well water.

Brita Longlast Filter
Brita Longlast
Brita standard filter
Brita Standard

What does Brita filter out?

Brita filters use charcoal filter technology to clean the water, which means they’re flowing your water through loose carbon granules to get the best result.

A positive charge attracts and traps impurities strongly.

According to Brita’s website, the filtration system is effective to reduce lead, copper, chlorine taste, and other heavy metals like cadmium and mercury (some zeolite supposedly attracts lead like a magnet). But does it do so?

Fortunately, I find a comparison table on the Brita website it displays how effective are Brita filters to remove all the various contaminants by different products?

What does brita filters removes


At least, you get the idea of what sort of impurities are filtered out from the picture above.

If you want to explore maximum contaminant remover capacity, please see which water filter pitcher removes the most pollutants from contaminated water?

What does Brita not filter out? 

There are a few things Brita doesn’t filter out the list is providing below:-


It is a naturally-occurring substance that can result in some horrible gastrointestinal consequences if consumed enough.

Although there is not enough barium in most municipal water supplies to be any kind of danger, it is not a good thing to consume.


Brita filters are not useful to filter arsenic. Are you dealing with arsenic then, you can try different types of arsenic filters.

Coliform Bacteria

Using well water most of the time is nice, but if you live near a farm, you may deal with coliform bacteria or e-coli that can make you ill. Brita filters are not effective to filter these bacteria. So, you can go with others.

Hard Water

No water pitcher filter can soften water, so Brita is no exception.

Brita can remove strongly on some scale but in the end, you will still have hard water.

It is fine to drink anyway, but you need a whole house filter, which is effective more than Brita filters for contaminated water for your appliances and shower.


Brita is good to remove chlorine but it doesn’t filter chloramine, which is a type of chlorine disinfectant.

So if your water has chloramine then, it will still taste like chlorine unless you use other filters to remove it.

Do Brita Filters work?

Brita filters are certified by NSF International as well as very effective to remove the most contaminants like chlorine, led, dissolved solids, copper, and several harmful metals.

The filter has a possessive blend of a small amount of ion-exchange resin and an activated charcoal filter.

Do Brita Filters work

As a result standard Brita filters can filter water quickly as compared to Zero water and PUR filter.

Finally, we found the Brita filter the fastest at filtering a cup of water out of all five best water filter pitchers.

FAQ About Brita Filters

How effective are Brita filters in removing microplastics?

There is no water pitcher or tap filter for removing plastic particles.

Plastic particles are small that you need a reverse osmosis filter or a carbon block TAPP 2 filter to get perfect quality, same as bottled water.

Are Brita filters recyclable?

You have to make a little more effort to recycle.

Brita will do this for you so, sign up for an account on their website.

Then, pack your filters and send them to Brita to be recycled. No need to pay the shipping charge free with a Brita account.

Does Brita filter remove chloramines?

As a result of a test, done on filtered tap water to check how effective is Brita filter is in eliminating chloramine.

The analysis told that the free chlorine was 0.0, the whole was 0.15 after reducing the number of Chloramines raised was 0.15.

It is showing that Brita removed 90% of Chloramine from the tap water.

The filter use activated carbon filter technology, for giving a positive result.

Are Brita water pitcher filters dangerous?

In short, Brita is not any more dangerous than other filters. Mainly, the problem with every water pitcher filter is that it can trap bacteria that will grow inside.

You should always replace a filter when it is ready to be replaced and always make sure to wash it well.

How effective is Brita to soften water?

No, the Brita filter doesn’t do effective work to soften water, so it can only be softened by reverse osmosis filters or a water conditioner.

If you are dealing with hard water then, I will not suggest you go with Brita. For this, you would be better off seeing an alternative.

Brita filters are effective to remove some particulate, and sediment which can include limescale, but water is not softened as a result.

Does Brita filter remove chlorine?

There is a small quantity of chlorine in tap water, used to disinfect and kill germs such as Salmonella and norovirus.

It is proven small quantity does not have harmful health effects, but we can’t say the same with a large quantity of chlorine.

As you read above, how effective are Brita filters in overall performance?

All Brita filters are designed to remove a high percentage of chlorine from filtered water.

Are Brita filters worth it?

In conclusion, I would like to say again that it all depends on your water contaminant.

So Brita water filter pitcher is certainly worthy of consideration if you want an economical and ubiquitous solution.

If your tap water tastes funny, the Brita filter can remove chlorine and give you better tasting water than the Zerowater filter.

How effective are Brita filters? Do Brita Filters Work? After reading this, I hope you know better that Brita is good only for removing certain things.

If your water has bacteria and other harmful contaminants, then you need a serious house water filter instead.

I would like to know your experiences with Brita products, so please go ahead and leave your great comment below.

Don’t forget to share the love………

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