How Effective are Brita Filters? Do Brita Filters Work?

If you are sure or want to know how effective are Brita filters? Whether you are a Brita user or not.

It means that you are health conscious and gives importance to drinking water quality.

Still, do you have any doubt about the effectiveness of Brita filters and are confused about their strength. Don’t worry, and we have shown brief listed details.

Brita has become a potent market leader and synonymous with alkaline water jugs right now.

This article will have a closer look to help you determine how effective Brita filters are by comparing and reviewing many aspects.

So, let’s get into detail about it.

What Is Brita?

Brita is a German company founded in 1966 by Heinz Hankammer, and the company was named after the founder’s daughter.

It has more than 50 years of experience in manufacturing filters and has two brands, Brita and Mavea.

Similarly, Brita also provides water treatment solutions for professionals such as coffee shops, catering, bakeries, etc.

Brita introduced the first series of effective domestic filters in the early 70s.

Now, it operates in 69 countries across five continents.

Despite its size, Brita is considered a family business and privately held. In brief, the company focuses only on three main products for the customers.

1 Alkaline Water Pitcher Filter

2 Countertop Dispensers

3 Faucet Filter

1. Alkaline Water Pitcher Filter

A water pitcher filter is an easy and fast way to improve the quality and taste of filtered water.

They are easy to use: Pour tap water into the Brita pitcher and keep it in the fridge. In contrast, the unfiltered water passes through the filter and into the reservoir.

Some pitchers take a few minutes to water filtration, while other effective filters only take 30 seconds.

Brita water filter pitcher

There are many best water filter pitchers, but not everyone works excellently.

In conclusion, Brita is one of the trusted brands in the market that is fast compared to Zero water and PUR filter.

To briefly understand the best pitcher filters in all categories, please look at our list of the 10 best Alkaline Water Pitcher 2022 Edition.

With this, you can get the best quickly by analyzing and reviewing many features.

2. Countertop Dispensers

A countertop house water filter jug is a point-of-use water filtration system.

Generally, they can be installed exactly where you need access to the drinking water supply.

As the name implies, many can attach effectively to your tap faucet and dispense clean water right in your kitchen.

Brita Water Dispenser

Many are portable and gravity-fed designs that we can easily take on a camping excursion.

Countertop Brita filters have a practical space-saving design to take the least space and do not require extensive plumbing connections to work.

Primarily, these filters use multiple filtration media like activated charcoal or ceramic to remove harmful contaminants and maintain the crystal clear taste of filtered water.

Do you want to know how effective Brita is in Countertop category filters? Then please have a look at our 10 best Countertop Dispenser articles.

3. Faucet Filter

A faucet filter is the most convenient way to filter tap water directly, which might prevent contaminants from your tap water.

Because the faucet water treatment does not need to be constantly refilled, making it more convenient.

Brita faucet filters effectively attach your bathroom or kitchen faucet, and in most cases, with a flip of a switch.

Faucet filter brita

In particular, faucet water purification does not demand any tools for installation. So, it is so quick and straightforward to mount them on your faucet.

Faucets filters are easy to maintain. After a couple of months, you need to buy a new filter cartridge and replace the old one.

Some faucet water purification is available with a filter life indicator that will tell you when to replace the filter.

The truth about Brita filters

We agree that the Brita is the best water filter pitcher and is undoubtedly the market leader.

Above all, Brita provides a great combination of the best quality with low-cost filters.

Afterward, a series of effective marketing and retail placement campaigns have ensured that filters will be synonyms for pure drinking water.

Now, Brita’s competitors are struggling with the comparatively small size of the market.

Time will tell whether Brita can maintain its position as the market leader or it will gradually lose its market share to competitors.

The Pur alkaline water filter jug has second place in the market through alkaline filter sales.

Brita longlast filter vs. standard

Today, the best filters come in many names, but the Brita brand gives more effective results than others.

We will compare Brita’s Longlast with their standard filter to know how effective they are.

Although the Brita name does hold some weight, let’s see what these products say for themselves.

How effective is the Brita Longlast filter?

6-month Filter Life

The Longlast filter has genuinely lived up to its name. Each filter is designed for filtration to 6 running months or 120 gallons of filtered water, whichever comes first. 

Essentially, you need only two filters (at least) every year; you won’t spend too much on filter replacement.

Removes 13 Contaminants

Based on Brita reports, the longlast filters are very effective in trapping chlorine (smell and taste), up to 99% lead reduction, benzene, asbestos, and cadmium, from your municipal water supply.

No Pre-Soak Required

The Longlast Brita pitcher filter is as simple as can be. The fine meshes, fibrous matrix, and absorbents do not need to be saturated in water before use.

Mainly, you just pop it into whatever filter you have in moments; you’ll have clean, drinkable bottled water.

NSF/ANSI 53-Certified

The water filtration system (and pitcher) should have an NSF/ANCI label. That shows it meets strict health and sanitary standards.

This certification lets consumers know how effective the Brita products have been tested on complex filters parameter.

Brita Longlast and Standard both these products are NSF/ANSI 53-certified.

How effective is the Brita Standard filter?

2-month Filter Life

Each standard Brita filter has two months lifespan or 40 gallons, which is not impressive compared to a longlast filter.

Standard filters capacity around 640 cups of filtered, healthy, clean water or between 64 and 128 pitchers of water (based on Brita’s line of relevant pitchers).

Removes 4 Contaminants

A standard filter can remove the most basic of elements from tap water. Like the longlast, it works at removing zinc, dissolved solids, mercury, copper, chlorine (taste and smell), and cadmium.

Unfortunately, it is not capable of a lead reduction in most places that won’t be an issue primarily if you do not get your water from a backyard well.

Discard the First 3 Pitchers (30 cups)

Likewise, longlast filter, the standard doesn’t require pre-soaking to activate its filters. Still, it does leave a carbon residue after installing a new filter.

Brita advises dumping out the first 30 cups (three to six pitchers depending on your pitcher and filters model) to get an effective result.

Compatible with all Non-Stream® Pitchers

The stream water filter is one of the most advanced filters available. It doesn’t need pre-soaking or throwing out the first couple of pitchers to get the filter fully activated.

However, Standard and Longlast filters are not compatible with Stream® pitchers. Besides this, you’ll need Grand, Metro, or one of the other pitchers consistent with the filter every day.

Ineffective against Bacteria or Viruses

The Standard and Longlast cannot remove bacteria and viruses from your drinking water.

Because these microorganisms do not cling through activated carbon filters within, they’ll pass freely from top to bottom.

Brita Longlast Filter
Brita Longlast
Brita standard filter
Brita Standard

What does Brita filter out?

You can compare on above and figure out the effectiveness of Brita filters for tap or well water.

Brita filters use charcoal filter technology to clean unfiltered water, which means they’re flowing your water through loose carbon granules to get the best result.

A positive charge attracts and traps impurities firmly.

According to Brita, the filtration system effectively reduces lead, copper, chlorine taste, and other heavy metals like cadmium and mercury (some zeolite supposedly attracts lead like a magnet). But does it do so?

Fortunately, I find a comparison table on the Brita website. Does it display how effective Brita filters are in removing various contaminants from different products?

What does brita filters removes


At least, you get the idea of what sort of impurities are filtered out from the picture above.

If you want to explore maximum contaminant remover capacity, please see which filter pitcher removes the most pollutants from contaminated water?

What does Brita not filter out?

There are a few things Brita doesn’t filter out the list is provided below:-Barium:

It is a naturally-occurring substance that can result in some horrible gastrointestinal consequences if consumed enough.

Although there is not enough barium in most municipal water supplies to be dangerous, it is not a good thing to consume.


Brita filters do not help filter arsenic. If you are dealing with arsenic, you can try different arsenic filters.

Coliform Bacteria

Using well water most of the time is nice, but if you live near a farm, you may deal with coliform bacteria or e-coli that can make you ill. Brita is not effective in filtering these bacteria. So, you can go with others.

Hard Water

No water pitcher filter can soften water, so Brita is no exception.

Brita can remove powerfully on some scale, but you will still have hard water in the end.

It is OK to drink anyway, but you need a whole house filter more effective than Brita for contaminated water for your appliances and shower.


Brita is good for removing chlorine, but it doesn’t filter Chloramine, a type of chlorine disinfectant.

So if your water has Chloramine, it will still taste like chlorine unless you use other filters to remove it.

11 Benefits of Water Filters

Filters have become increasingly popular in recent years as more and more people strive to improve their health and well-being.

There are several reasons why you might want to use a water filter, including:

  1. Removing contaminants: – A filter can remove harmful contaminants from your water, making it safer to drink.
  2. Improving taste: – Suppose your tap water doesn’t taste great. In that case, a filter can help improve the taste by removing contaminants that can cause it to taste bad.
  3. Reducing your exposure to lead: – We can find lead in some old pipes, leaching into your water. The water filter can reduce your exposure to lead.
  4. Improving your health: -Some contaminants can cause serious health problems, including cancer. By filtering your water, you can reduce your risk of exposure to these potential contaminants.
  5. Reducing your risk of gastrointestinal illness: – Various waterborne parasites and bacteria can cause gastrointestinal disease. Many pitchers are effective to reduce your risk of exposure to these contaminants.
  6. Preventing tooth decay: – Fluoride can cause tooth decay. There are many filters that claim to reduce your exposure to fluoride.
  7. Prevent kidney disease: – The filter is able to produce alkaline water and help to reduce the risk of kidney stones.
  8. Reducing your exposure to chemicals: – Some waterborne chemicals can be harmful to your health. Purifying your water can help to reduce exposure.
  9. Improving the quality of your water: – Suppose you’re concerned about the quality of your tap water. In that case, a water filter can help improve it by removing contaminants that can cause it to be of poor quality.
  10. Reducing your exposure to pharmaceuticals: – Pharmaceuticals can end up in our water supply through various means, and some of them can be harmful to our health. Filtering your water can help reduce your exposure to these potential contaminants.
  11. Helping the environment: – By filtering your water, you can reduce the number of plastic bottles in landfills – which is good for the environment!

There are several different filters available on the market, so it’s essential to research to find the right one for you.

Brita is one of the most popular brands of water filters, and they offer a wide range of products to suit different needs.

Importance of Replacing the Filter Cartridge

It is essential to filter replacement the cartridge in your Brita pitcher or dispenser every 40 gallons, about 2 months for the average household.

Over time, the activated carbon in the filter cartridge will become less effective at removing contaminants from water.

When you see the light on your Brita pitcher or dispenser, it’s time to replace the filter.

Replacing the Filter Cartridge

To replace the filter in your Brita pitcher or dispenser, follow these simple steps:

  • Remove the lid from your pitcher or dispenser and remove the old cartridge.
  • Drop the new filter cartridge into the pitcher or dispenser.
  • Fill the pitcher or dispenser with cold water and allow the water to filter through the new cartridge for about 15 minutes before using.

It’s that easy! Follow these steps every 2 months to ensure that your water is adequately filtered.

How Do You Know That Your Brita Filter Is Still Effective?

It’s essential to regularly check your Brita filter to ensure it is still working correctly. Few ways you can do this:

  • Check the expiration date on your filter. Brita filters typically last for about two months before they need to be replaced.
  • If you notice that the water flowing through your filter is slower than usual, it’s probably time to replace it.
  • You can also check the performance of your filter by using a water quality testing kit. These kits are available at most hardware stores and will indicate how well your filter is performing.
  • If you think your Brita filter is no longer effective, it’s essential to replace it as soon as possible.

Drinking contaminated water can lead to several health problems, so it’s better to be safe.

Do Brita Filters work?

Brita filters are certified by NSF International and effectively remove the most potential contaminants like chlorine, lead, dissolved solids, copper, and several heavy metals.

The filter has a possessive blend of a small amount of ion-exchange resin and an activated charcoal filter.

Do Brita Filters work

As a result, standard Brita filters can filter water quickly compared to Zero water and PUR filter.

Finally, we found the Brita filter the fastest at filtering a cup of water out of all five best water filter pitchers.


How effective are Brita filters in removing microplastics?

There is no water pitcher or tap filter for removing plastic particles.

Plastic particles are small that you need a reverse osmosis filter or a carbon block TAPP 2 filter to get perfect quality, same as bottled water.

Are Brita filters recyclable?

You have to make a little more effort to recycle.

Brita will do this for you, so sign up for an account on their website.

Then, pack your filters and send them to Brita to be recycled. No need to pay the shipping charge free with a Brita account.

Does Brita filter remove chloramines?

As a result of a test to check how effective is Brita filter to eliminating Chloramine

The analysis said that the free chlorine was 0.0, and the whole was 0.15 after reducing the number of Chloramines to 0.15.

It shows that Brita removed 90% of Chloramine from the tap water.

The filter use activated carbon filter technology to give a positive result.

Are Brita water pitcher filters dangerous?

In short, Brita is not any more dangerous than other filters. Mainly, the problem with every water pitcher filter is that it can trap bacteria that will grow inside.

You should always replace a filter when it is ready to be replaced and always wash it well.

How effective is Brita in softening water?

The Brita filter doesn’t do practical work to soften water, so it can only be eased by reverse osmosis filters or a water conditioner.

If you are dealing with hard water, I will not suggest you go with Brita. For this, you would be better off seeing an alternative.

Brita filters effectively remove some particulate and sediment, including limescale, but water is not softened as a result.

Does Brita filter remove chlorine?

A small quantity of chlorine in tap water disinfects and kills germs like Salmonella and norovirus.

It is proven small quantity does not have harmful health effects, but we can’t say the same with a large quantity of chlorine.

As you read above, how effective are Brita filters in overall performance?

All Brita filters are designed to remove a high percentage of chlorine from filtered water.

Are Brita filters worth it?

In conclusion, I would like to say again that it all depends on your water contaminant.

So Brita longlast filter pitcher is certainly worthy of consideration if you want an economical and ubiquitous solution.

If your tap water tastes funny, the Brita filter can remove chlorine and give you better tasting water than the Zerowater filter.

How effective are Brita filters? Do Brita Filters Work? After reading this, I hope you know better than Brita is suitable only for removing certain things.

If your water has bacteria and other harmful contaminants, you need a severe house water filter.

I would like to know your experiences with Brita products, so please go ahead and leave your great comment below.

Don’t forget to share the love………


Overall, Brita filters are an excellent way to improve the quality of your drinking water.

They effectively remove many common contaminants from water, and they are easy to use.

Be sure to replace your Brita filter every two months to ensure it works correctly.

If you have any concerns about your water quality, test it with a water quality testing kit.

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